630 Laurel Dr — A Home That Finally Got Its Moment
Some homes just need someone to tell their story right.
When we first met these homeowners, their property had already spent over a year on the market with another agent. Buyers had come and gone, interest had cooled, and it wasn’t hard to see why they were ready for a change. The home wasn’t the problem — it simply hadn’t found its people yet.
So we started over.
A Strategy Built for This Home
Our listing manager put together a marketing plan designed specifically around what made this property special:
- Features in prestigious global luxury magazines
- Broker events across the local market and the Bay Area
- Targeted, thoughtful social media campaigns
- Video content, Reels and Vignettes across multiple platforms
Every piece was built to put this home in front of the people who would actually fall for it.
And They Did
Once the new strategy launched, the response came fast. Professional athletes, entrepreneurs, and buyers from out of town started paying attention — and our broker events brought in more than 120 luxury real estate agents for an up-close look.
Multiple competitive offers came in within just days of the relaunch.
Negotiating It Home
Getting offers is one thing. Getting the right outcome from them is another. Our team set a clear deadline to keep momentum on our side, then negotiated the strongest offer up on both price and terms.
Here’s how it closed:
- $4,500,000 final sale price
- $100,000 over the asking price
- 3 competitive offers
- 5 days on market after relaunch
- Flexible post-sale arrangements for the sellers, at no extra cost
- A smooth 30-day close
What started as a home that had been quietly overlooked became one of our most exciting closes of the year — a good reminder that sometimes a property just needs the right story told the right way.
630 Laurel Drive Sacramento
Our team’s marketing strategy and implementation resulted in these.
$100,000
Over The Asking Price
3
Offers
5
Days on Market
$4,500,000
Sold Price
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• Get 5-15% MORE for their homes
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• Move on their timeline, not the market’s