Olivia Capaldi is a Social Media Specialist with over five years of experience in real estate sales and marketing, focused on turning online attention into real opportunities for our buyers and sellers. She designs and manages content across Instagram, TikTok, Facebook, YouTube, X, and LinkedIn, handling everything from branded graphics and templates to video editing, reels, captions, and performance analytics.

A graduate of Sacramento State with a degree in Communication Studies, Olivia specialized in rhetoric and storytelling—training that now shapes how she crafts messages that stop the scroll and clearly communicate a property’s value. Her campaigns are built to support the team’s listings, expand reach in the Sacramento region, and keep our buyers and sellers informed and engaged.

Olivia’s connection to real estate is deeply personal. Growing up on road trips through California, she listened to her father point out buildings her family helped construct, giving her a lasting appreciation for architecture and craftsmanship. Today, she brings that same eye for detail to her digital work, using design and narrative to showcase each home’s character and lifestyle.

What Olivia enjoys most is positioning our listings in front of the right audience and then watching those online impressions turn into real-world showings and closed transactions. She thrives in the fast-moving social media landscape and is constantly testing new formats, tools, and strategies to keep the team’s marketing ahead of the curve.