What It Really Took to Sell a One-of-a-Kind Mediterranean Estate

A Marketing Plan Built for This Home…   This was not a modern, open-concept property, and we knew that. Most buyers today lean modern, but this home required a buyer who truly appreciated Mediterranean architecture.   So we marketed it differently.   We reached out directly to neighbors, connected with other colleagues who historically sell Mediterranean homes, tapped into our private network of buyers who love this style, and targeted Bay Area buyers who had shown interest in Mediterranean properties online before. We also launched a PR feature with a leading local publication and supported it with an ongoing PR campaign.   Every three weeks, we analyzed results and adjusted the strategy. New photos. New video vignettes. Updated descriptions. Twilight imagery. Nothing stayed static.   Showings, Time, and True White-Glove Care…   Because the home was occupied, the sellers requested that we be present at every single showing.   That meant nearly 20 private showings, each requiring hours of preparation and on-site time. As listing agents, we were present at every showing due to the size and complexity of the property. Before each appointment, we ensured the home looked, felt, and smelled perfect. If something needed attention, we handled it on the spot.   While the sellers were traveling abroad, we even spent an entire afternoon at the property coordinating window measurements with vendors so nothing slowed down.   Over the course of several months, we received three offers, and when the timing finally felt right for the sellers, we helped them confidently move forward with the offer that aligned best with their goals.